5 Ways to Make a Genuine Connection with Your Virtual Community

Two hands connecting two puzzle pieces together

You’re a good person. I’m a good person. But how do we know that about one another? How can you build trust across the virtual divide that separates us? If you can’t reliably connect with the prospects you want to reach, you don’t have much hope of building a profitable online business. Over the years […]

How to Stand Out from the Crowd with an Unforgettable Personal Brand

How to Stand Out from the Crowd with an Unforgettable Personal Brand

Oprah Winfrey has a stand out brand. If I say her name, you get an instant image in your mind of Oprah: her physical appearance, her personality, her TV shows, her movie roles, her magazine. As these thoughts flow through your mind, consider that they have been carefully crafted by Oprah’s marketing team over many […]

5 Copywriting Tricks for Turning Blah Text into Persuasive Copy

Perfectly aligned pencils of the same size with one red long pencil that stands out from the rest, representing how persuasive copy helps you stand out

Feeling overwhelmed when writing your content? You’re not alone. Learning to write persuasive copy can be frustrating. Everyone has more tips, more advice, more copywriting rules. Write tight. Use attention-grabbing headlines. Add features and benefits. Don’t forget the hook. Check your grammar rules and punctuation. No jargon. No adverbs. No … whatever. Trying to remember […]

Design: It’s Not Just Wrapping Paper

Design Its Not Just Wrapping Paper

I’ve been invited to a birthday party, and I want to get a fabulous gift for the person who we’ll be celebrating. What’s the best way to choose something they’ll like? I can’t start picking out wrapping paper colors or writing the message on the gift tag quite yet. Think about the recipient I like […]

Good Design: How Much is it Worth?

A small glass container filled with coins and has a small plant growing in it

Hashim Warren, of CareerGreenLight.com sent me a great question recently. Hashim is setting up his new site, and is wondering about the return on his design investment. “I’m starting a new project and I don’t know how much time, focus, and money to spend on design right out of the gate.” There’s no single answer […]

Design 101 | Marketing Begins with the Eyes

A left eye close up of a black man next to a red block with text that says marketing begins with the eyes

You have a wonderful, targeted marketing message. It’s well crafted, every word is considered carefully, and it’s written with impeccable spelling and grammar. And yet, you’re not making the sales numbers you want. You don’t get the traffic your web site needs. What’s missing? The answer can be found in my Design 101 series.