5 Ways to Make a Genuine Connection with Your Virtual Community

You’re a good person. I’m a good person. But how do we know that about one another? How can you build trust across the virtual divide that separates us? If you can’t reliably connect with the prospects you want to reach, you don’t have much hope of building a profitable online business. Over the years […]

How to Stand Out from the Crowd with an Unforgettable Personal Brand

Oprah Winfrey has a stand out brand. If I say her name, you get an instant image in your mind of Oprah: her physical appearance, her personality, her TV shows, her movie roles, her magazine. As these thoughts flow through your mind, consider that they have been carefully crafted by Oprah’s marketing team over many […]

5 Copywriting Tricks for Turning Blah Text into Persuasive Copy

Feeling overwhelmed when writing your content? You’re not alone. Learning to write persuasive copy can be frustrating. Everyone has more tips, more advice, more copywriting rules. Write tight. Use attention-grabbing headlines. Add features and benefits. Don’t forget the hook. Check your grammar rules and punctuation. No jargon. No adverbs. No … whatever. Trying to remember […]