Design: It’s Not Just Wrapping Paper

Design Its Not Just Wrapping Paper

I’ve been invited to a birthday party, and I want to get a fabulous gift for the person who we’ll be celebrating. What’s the best way to choose something they’ll like? I can’t start picking out wrapping paper colors or writing the message on the gift tag quite yet. Think about the recipient I like […]

Good Design: How Much is it Worth?

A small glass container filled with coins and has a small plant growing in it

Hashim Warren, of CareerGreenLight.com sent me a great question recently. Hashim is setting up his new site, and is wondering about the return on his design investment. “I’m starting a new project and I don’t know how much time, focus, and money to spend on design right out of the gate.” There’s no single answer […]

Design 101 | Marketing Begins with the Eyes

A left eye close up of a black man next to a red block with text that says marketing begins with the eyes

You have a wonderful, targeted marketing message. It’s well crafted, every word is considered carefully, and it’s written with impeccable spelling and grammar. And yet, you’re not making the sales numbers you want. You don’t get the traffic your web site needs. What’s missing? The answer can be found in my Design 101 series.

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