Design: It’s Not Just Wrapping Paper

I’ve been invited to a birthday party, and I want to get a fabulous gift for the person who we’ll be celebrating. What’s the best way to choose something they’ll like? I can’t start picking out wrapping paper colors or writing the message on the gift tag quite yet. Think about the recipient I like […]

Shake It Baby, Shake It for Real Good Marketing!

The past few weeks I’ve been rolling out the lessons in a new course, and one of the concepts we’re talking about early on is target markets — or as I like to call them, your ideal customer. It’s important to define and clearly understand your target audience before you work on your marketing materials. If […]