Struggling to Stand Out? 7 Powerful Keys to Unforgettable Branding

What is Branding in Marketing? A woman looks off in the distance over the top of her laptop, pondering this question.

Branding. You know it’s part of marketing, but how does it fit exactly? Understanding what is branding (in marketing, especially) matters a lot if you want to make a lasting impact. Branding goes beyond a memorable logo or catchy tagline – branding represents the heart and soul of your business identity. This comprehensive guide will […]

Brand Fonts: Why Some Website Typeface Combinations Look So Stunning

A combination lock on a locker

Your “brand voice?” It all starts with your brand fonts! And the #1 place to start using your brand fonts is on your website. There are two companies offering you the ability to customize the typefaces on your website, and they’re easy — and often free — to use. In this post, you’re going to […]

Type Styles of the Rich and Famous

Arial view of a yacht cruising in the sea

Author’s note: The strategies in this post still apply across industries. I now specialize in helping mid-market B2B companies build high-performance marketing strategies and scale their execution. Typography tells a story: What do these rich font examples say? Well-designed, rich fonts are beautiful to behold. Their angles and forms are an inspiration. Fonts have a […]