Brand Fonts

Resource library for midlife online business owners

Can’t figure out how to choose brand font combinations that look great?

These typography resources will help you choose and use fonts like a pro!

Arial view of a yacht cruising in the sea

Type Styles of the Rich and Famous

Typography tells a story: What do these rich font examples say? Well-designed, rich fonts are beautiful to behold. Their angles and forms are an inspiration. Fonts have a “personality,” and if you tune into what their shapes are trying to say, you can make those traits work for your business. Let’s say on the other

Read this »

Why I Hate the Verdana Font

Of all the web-compatible typefaces available, the least appealing is the Verdana font. And yes, I know it’s used all over. Believe me, I notice! We’ve spoken about choosing typefaces and brand fonts a lot around here. Your font matters — maybe more than you realize. Think about it: Your font choice become the visual

Read this »

How to Design a Powerful Logo in 3 Simple Steps [Infographic]

Did you ever wonder how to design a logo? Better yet — how do designers create logos that are simple, memorable, and effective? In today’s post, I’m letting you inside my designer brain so you can see what goes through my head when I make website images, logos, and other visual content. In the infographic below,

Read this »

Why Does That Logo Cost So Much?

Logo design is in the news on a regular basis. And the story usually isn’t pretty. Here’s how it goes: “The XYZ Organization revealed their new logo last week. Customers complained bitterly that the new image didn’t represent their hopes and dreams. And when XYZ Organization admitted the new logo cost $40,000, a protest was

Read this »
No more posts to show
Pamela Wilson coaches people in midlife to build profitable online businesses

Learn about running a wildly successful online business that reflects your values and your priorities. And …

Laugh about the shenanigans in the online business world.