Brand Fonts

Resource library for business owners

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Type Styles of the Rich and Famous

Typography tells a story: What do these rich font examples say? Well-designed, rich fonts are beautiful to behold. Their angles and forms are an inspiration. Fonts have a “personality,” and if you tune into what their shapes are trying to say, you can make those traits work for your business. Let’s say on the other

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Why I Hate the Verdana Font

Of all the web-compatible typefaces available, the least appealing is the Verdana font. And yes, I know it’s used all over. Believe me, I notice! We’ve spoken about choosing typefaces and brand fonts a lot around here. Your font matters — maybe more than you realize. Think about it: Your font choice become the visual

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How to Design a Powerful Logo in 3 Simple Steps [Infographic]

Did you ever wonder how to design a logo? Better yet — how do designers create logos that are simple, memorable, and effective? In today’s post, I’m letting you inside my designer brain so you can see what goes through my head when I make website images, logos, and other visual content. In the infographic below,

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Why Does That Logo Cost So Much? Design Advice and 1 Big Takeaway

Logo design is in the news on a regular basis. And the story usually isn’t pretty. Here’s how it goes: “The XYZ Organization revealed their new logo last week. Customers complained bitterly that the new image didn’t represent their hopes and dreams. And when XYZ Organization admitted the new logo cost $40,000, a protest was

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