Your “brand voice?” It all starts with your brand fonts! And the #1 place to start using your brand fonts is on your website. There are two companies offering you the ability to customize the typefaces on your website, and they’re easy — and often free — to use. In this post, you’re going to
Typography tells a story: What do these rich font examples say? Well-designed, rich fonts are beautiful to behold. Their angles and forms are an inspiration. Fonts have a “personality,” and if you tune into what their shapes are trying to say, you can make those traits work for your business. Let’s say on the other
Of all the web-compatible typefaces available, the least appealing is the Verdana font. And yes, I know it’s used all over. Believe me, I notice! We’ve spoken about choosing typefaces and brand fonts a lot around here. Your font matters — maybe more than you realize. Think about it: Your font choice become the visual
Did you ever wonder how to design a logo? Better yet — how do designers create logos that are simple, memorable, and effective? In today’s post, I’m letting you inside my designer brain so you can see what goes through my head when I make website images, logos, and other visual content. In the infographic below,
Logo design is in the news on a regular basis. And the story usually isn’t pretty. Here’s how it goes: “The XYZ Organization revealed their new logo last week. Customers complained bitterly that the new image didn’t represent their hopes and dreams. And when XYZ Organization admitted the new logo cost $40,000, a protest was
Why would you want to spend time looking for high-end fonts? The perfect font adds meaning to your words. Look at the examples below.
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