Why I Hate the Verdana Font

Type Styles of the Rich and Famous copy

Author’s note: The strategies in this post still apply across industries. I now specialize in helping mid-market B2B companies build high-performance marketing strategies and scale their execution. Of all the web-compatible typefaces available, the least appealing is the Verdana font. And yes, I know it’s used all over. Believe me, I notice! We’ve spoken about […]

How to Design a Powerful Logo in 3 Simple Steps [Infographic]

How to Design a Powerful Logo in 3 Simple Steps

Did you ever wonder how to design a logo? Better yet — how do designers create logos that are simple, memorable, and effective? In today’s post, I’m letting you inside my designer brain so you can see what goes through my head when I make website images, logos, and other visual content. In the infographic below, […]

Why Does That Logo Cost So Much? Design Advice and 1 Big Takeaway

Why Does That Logo Cost So Much

Logo design is in the news on a regular basis. And the story usually isn’t pretty. Here’s how it goes: “The XYZ Organization revealed their new logo last week. Customers complained bitterly that the new image didn’t represent their hopes and dreams. And when XYZ Organization admitted the new logo cost $40,000, a protest was […]