How to Choose Two Brand Colors for Your Business

A faded picture of a spread of pantone strip

Want to make a big impression for just a small investment of time? Find two brand colors to associate with your business and your brand will suddenly be: Easy to recognize and remember Simple to apply consistently Color, after all, is free to use on the web. And color printing is less expensive than ever. […]

Color Confusion Resolved: 5 Techniques for Choosing Great Business Color

Color Confusion Resolved 5 Techniques for Choosing Great Business Color 1

“What business color should I use?” It’s one of the most common questions I hear. And I understand why it’s daunting. With millions of available choices, where should you even start? In today’s post I’m going to share five techniques for choosing business colors, plus a free tool you can use as a reference whenever […]

7 Foolproof Design Upgrades You Can Do Today

A set of ascending stars and a hand holding one start at the end

Can I let you in on a little secret? If you’ve read this blog for any length of time, this won’t be a surprise to you. Design isn’t hard. Anyone can do it, even you. Mastering good design is simply a matter of learning and applying a series of rules. Once you’ve understood and assimilated […]