Why Does That Logo Cost So Much? Design Advice and 1 Big Takeaway

Logo design is in the news on a regular basis. And the story usually isn’t pretty. Here’s how it goes: “The XYZ Organization revealed their new logo last week. Customers complained bitterly that the new image didn’t represent their hopes and dreams. And when XYZ Organization admitted the new logo cost $40,000, a protest was […]

Brand Color 101: Go From Too Bright to Just Right in One Easy Step

Brand colors that are too bright can cause eye strain. Even worse, they make people want to click away from our websites. Discover a quick and easy way to tone down your colors to make them easier to live with on screens.

Choosing Brand Colors That Move People to Action

Brand colors are the first visual element people notice about your brand. Before fonts, shapes, scale or design, color registers in the eyes of your prospects. The biggest mistake I see, especially online, is that people aren’t brave enough about using color. They stick with black, white and grey. They don’t venture away from safe […]