Do you ever feel like you’re constantly battling against the odds, striving to make your mark in the business world? A high-value brand can set you apart from the competition. Let’s talk about the essentials of building a brand that has both value and authority. Why is brand equity essential for small businesses? Brand equity
I’ve been a cheerleader for the small business underdogs of the world since I started my business more than three decades ago. You’re at a disadvantage from a marketing standpoint because you’re competing against established, well-funded brands. Good news! A smart AI content strategy will change that. You may think it’s impossible to compete because
These days, I’m serving as the Chief Marketing Officer for a fast-growing business in the healthcare industry. My small team has discovered how to automate content creation using AI tools in a very particular way. We’re treating AI like a suit of armor we step into whenever we want content superpowers. All by itself, the
You want to build an email list as quickly as possible, right? That’s smart — email marketing is one of the most cost-effective ways to grow an online business. But does speed really matter? On the one hand, yes — it’s important to gather an audience that you can help and serve. The faster you
Are you on a mission to convert those prospects into customers? You’re in the right place. We’re about to dive into seven call to action examples that get results. They’ll guide you on how to use call to action phrases and strategic sales page design to skyrocket your conversions. Call to action examples: How to
How do you choose the right social media platform for your business? You don’t want spend your valuable time feeding the social media beast by making post after post after post, not sure if you’re making a real impact. Good news: I have a smart way to compare your options so you can choose the
