I knew I wanted to talk to Kronda Adair the moment that I saw the product she built for easily repurposing content across many channels. It’s called the Pot ‘O’ Gold Content Marketing Database. It’s brilliant — and it’s similar to what I was dreaming about when I wrote my book Master Content Marketing.
In this episode of the Online Business Expert Series I’m excited to talk about marketing strategy for online business with marketing consultant, speaker, and bestselling author John Jantsch. I first met John when I was working at Copyblogger and we’ve stayed in touch over the years. I’m honored to say I’ve appeared on the pages
Don’t you wish you knew how to write a sales page that converts — every time? A sales page that truly represents all the value you’ve worked so hard to include in your online offer? Your sales page has a big job to do. It shares your offer 24/7, standing in for a sales force
If you want to learn how to find your online audience, Pam Slim is a good person to talk to. Back in 2009, I was starting to explore moving my business online. I had been in business for decades, and I wanted to explore the online space. I came across today’s guest, Pam Slim, and
You did it! Your brand-new product or service is ready to go. Now … what’s your product launch plan? (Cue record scratch …) When most people think of their product launch plan, they think in terms of the first definition in the Merriam-Webster dictionary: Launch: to throw forward, hurl. In this article, though, I’m digging
Looking for ways to promote a product or service online? There are two powerful strategies you will learn about in today’s video. They both have pros and cons — and you’ll also get a pro tip on how to get the best of both worlds.
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