Online Business Foundations

Resource library for midlife online business owners

Get the online business basics you need when you’re just starting to build an online business in midlife.

Want a step-by-step approach so you can build your online business without feeling overwhelmed? Dive into the resources here so you can build a firm foundation under your online business.

Dog on a welcome mat and the text Anatomy of the Perfect New Subscriber Welcome Email

Anatomy of the Perfect New Subscriber Welcome Email Template

Congratulations — you got a sign up to your email list. Now … let’s impress your new subscriber!  I’m sharing the perfect new subscriber welcome email template below. Just to be clear — this is not the email that delivers the ebook, checklist, video tutorial, or other gift they may have signed up for. The

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Easier content marketing with tips from Pamela Wilson, author of the Master Content series.

How to Make Content Marketing Fun (and Much Easier)

Is easier content marketing even possible? It is now. But it didn’t used to be … I used to sit at my keyboard and sweat. My stomach would churn. I’d feel panicky. And this would happen on a weekly basis. It wasn’t pretty. Why did I do that to myself? Well, I was on a

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Person holding a paper with a question mark next to text that says, Should You Build a Personal Brand of a Business Brand?

Should You Build a Personal Brand or a Business Brand?

One of the first decisions you’ll need to make when thinking about a brand for your business is whether you want to build a personal brand or a business brand.

A personal brand is built around you personally. It usually means you brand your business with your name. There are positives and negatives to naming your business this way.

A business brand is built around an identity you create for your business. It usually means you need to craft a name for your business that’s independent of your personal name. Again, there are pros and cons.

Read on to discover which solution is best for your business.

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Pamela Wilson coaches people in midlife to build profitable online businesses

Learn about running a wildly successful online business that reflects your values and your priorities. And …

Laugh about the shenanigans in the online business world.