Online Business Foundations

Creating a name for a brand-new business requires nerves of steel.

After all, it’s a major commitment with far-reaching marketing consequences. And you have to make it in the early days of your business — a time that you may not feel ready to make such a major decision.

Get it right, and your business name will establish your brand, clarify what you do, and leave your prospects interested in learning more.

Get it wrong, and you’ll leave your prospects confused or — even worse — disinterested.

Your business name sets the tone for all your marketing. It makes a first and lasting impression.

Feeling anxious yet? Let’s talk about the most-common questions I get about naming a business.

One of the first decisions you’ll need to make when thinking about a brand for your business is whether you want to build a personal brand or a business brand.

A personal brand is built around you personally. It usually means you brand your business with your name. There are positives and negatives to naming your business this way.

A business brand is built around an identity you create for your business. It usually means you need to craft a name for your business that’s independent of your personal name. Again, there are pros and cons.

Read on to discover which solution is best for your business.