Do you ever feel like you’re constantly battling against the odds, striving to make your mark in the business world? A high-value brand can set you apart from the competition. Let’s talk about the essentials of building a brand that has both value and authority. Why is brand equity essential for small businesses? Brand equity
Hire a virtual assistant as soon as you can. It can be a game-changer for your business! Consider the difference in your business if you could free up 5 to 10 hours of your time every week. That’s time you can spend working on your business instead of in it. When I recommend coaching clients
Creating a name for a brand-new business requires nerves of steel.
After all, it’s a major commitment with far-reaching marketing consequences. And you have to make it in the early days of your business — a time that you may not feel ready to make such a major decision.
Get it right, and your business name will establish your brand, clarify what you do, and leave your prospects interested in learning more.
Get it wrong, and you’ll leave your prospects confused or — even worse — disinterested.
Your business name sets the tone for all your marketing. It makes a first and lasting impression.
Feeling anxious yet? Let’s talk about the most-common questions I get about naming a business.
We’ve been on the topic of coaching questions lately. We spoke about asking good questions, and how asking the right question is an important part of finding a good solution to your challenges.
We’re about to dig into a minimum viable product template that will help you pinpoint what to sell online. NOTE: This article includes free video training you can watch right on this page. Scroll down to get started. Developing your first online offer is a big step, I know. But you’ve got to take this.
One of the first decisions you’ll need to make when thinking about a brand for your business is whether you want to build a personal brand or a business brand.
A personal brand is built around you personally. It usually means you brand your business with your name. There are positives and negatives to naming your business this way.
A business brand is built around an identity you create for your business. It usually means you need to craft a name for your business that’s independent of your personal name. Again, there are pros and cons.
Read on to discover which solution is best for your business.
