Online Business Foundations

Resource library for online business owners

A photo of six small blocks with a pictures of emojis with different expressions and a hand picking a block with a happy emoji

How to Choose a Business Name You’ll Love Today, Tomorrow, and 5 Years from Now

Creating a name for a brand-new business requires nerves of steel.

After all, it’s a major commitment with far-reaching marketing consequences. And you have to make it in the early days of your business — a time that you may not feel ready to make such a major decision.

Get it right, and your business name will establish your brand, clarify what you do, and leave your prospects interested in learning more.

Get it wrong, and you’ll leave your prospects confused or — even worse — disinterested.

Your business name sets the tone for all your marketing. It makes a first and lasting impression.

Feeling anxious yet? Let’s talk about the most-common questions I get about naming a business.

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Should you build a personal brand or a business brand?

Should You Build a Personal Brand or a Business Brand?

One of the first decisions you’ll need to make when thinking about a brand for your business is whether you want to build a personal brand or a business brand.

A personal brand is built around you personally. It usually means you brand your business with your name. There are positives and negatives to naming your business this way.

A business brand is built around an identity you create for your business. It usually means you need to craft a name for your business that’s independent of your personal name. Again, there are pros and cons.

Read on to discover which solution is best for your business.

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Dog on a welcome mat and the text Anatomy of the Perfect New Subscriber Welcome Email

Anatomy of the Perfect New Subscriber Welcome Email Template

Congratulations — you got a sign up to your email list. Now … let’s impress your new subscriber!  I’m sharing the perfect new subscriber welcome email template below. Just to be clear — this is not the email that delivers the ebook, checklist, video tutorial, or other gift they may have signed up for. The

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The tools you need to build large-scale revenue from a small-scale audience​
Revenue Revolution

No spam, unsubscribe whenever you want.