Create an Eye-opening Ideal Customer Profile [Free Worksheet]

Author’s note: The strategies in this post still apply across industries. I now specialize in helping mid-market B2B companies build high-performance marketing strategies and scale their execution. Stop everything and read on — I want to help you create your ideal customer profile today. This simple task — thinking deeply about your perfect customer — […]

How to Build the Perfect Online Business as a Coach

You’ve established a coaching business. You want it to be the perfect online business. But do you ever feel like your to-do list is in perpetual motion? You add an item. You check an item off. You add another item. You check another item off. Your list never actually shrinks. If anything, it seems to […]

How to Fit a Powerful Brand Style Guide on a 3-Inch Sticky Note

The most powerful brand style guide template isn’t a multi-page document that you glance at a single time. It’s not an overwhelming brand blueprint that you save deep in the recesses of your hard drive and never review again. After you read and do the steps in this article, you’ll have a brand style guide […]