6 Ways Small Businesses Can Make the Most of Twitter

A smartphone with 4 message bubbles above it

Editor’s Note: I’m thrilled to introduce you to my favorite – and funny – social media expert, Grandma Mary. She’s here to share her favorite Twitter tips for small business owners just like you. –Pamela Wilson Grandma Mary here. Thanks Pamela, for letting me hijack the Big Brand System for the day. Because I’ve got […]

Good Design: How Much is it Worth?

A small glass container filled with coins and has a small plant growing in it

Hashim Warren, of CareerGreenLight.com sent me a great question recently. Hashim is setting up his new site, and is wondering about the return on his design investment. “I’m starting a new project and I don’t know how much time, focus, and money to spend on design right out of the gate.” There’s no single answer […]

Design Bloopers: Only the Shadow Knows

A group of chess pawns forming a circle and casting their shadows

I can spot it a mile away, and after this post, I hope you can, too. It’s the mark of an amateur who is dabbling in design. What gives them away? They lurk in the (drop) shadows. Drop that shadow, and take your hands off that mouse! Drop shadows are one of those graphic “tricks” […]