I’ve been a cheerleader for the small business underdogs of the world since I started my business more than three decades ago. You’re at a disadvantage from a marketing standpoint because you’re competing against established, well-funded brands. Good news! A smart AI content strategy will change that. You may think it’s impossible to compete because
How do you choose the right social media platform for your business? You don’t want spend your valuable time feeding the social media beast by making post after post after post, not sure if you’re making a real impact. Good news: I have a smart way to compare your options so you can choose the
What’s it like to transition from solopreneur to CEO of an online business? Digital marketer Vannesia Darby has done it, and has some solid advice. Vannesia is the CEO of MOXIE Nashville, a business strategy and social media agency. I saw her for the first time a few years back at an event called Craft Content
On a world wide web full of words, images cut through the noise and get to the point. And sites that feature free stock photos? Well … they’re a great place to start creating images. A branded image will enhance what your words say, and add meaning to your communication. If you’re smart, you’ll use
It crushes me. Each time I see an image on social media that does NOTHING — zip, zilch, nada — for a brand’s image, sales, or traffic, the conversion-loving copywriter in me is crushed. If you’re an online business owner who uses images in any shape or form, recognize that those images have a “job”
Is your social media strategy doing what you want it to? Do you look at your Facebook page’s plummeting reach and wonder if you should move to another network? Have you been struggling with justifying the humongous amount of time you spend on social media with the minuscule returns you’ve been seeing? Maybe you’re just
