I’ve been a cheerleader for the small business underdogs of the world since I started my business more than three decades ago.
You’re at a disadvantage from a marketing standpoint because you’re competing against established, well-funded brands.
Good news! A smart AI content strategy will change that.
You may think it’s impossible to compete because your big business aspirations aren’t matched with a big marketing budget.
If “over-extended and under-funded” sounds like your marketing strategy today, buckle up. I’m about to introduce you to all the advantages of using an AI content strategy in your marketing.
AI is the Aladdin’s lamp of the modern marketing world. Grab it, ask it for a piece of marketing, and — like magic — it’ll spit out something you can use as a starting point.
Here are three ways that leveraging AI in small business content strategy skyrockets your brand visibility and impact. Let’s dive in!
Table of contents
Tactic 1. Customer insights on steroids
Imagine if you could read your ideal customer’s mind.
Creepy? Maybe a little. Useful? Absolutely!
AI, with its superpowered data analysis, is like an espresso shot for market research.
It can decipher patterns in customer behavior, revealing their preferences, needs, and pain points.
Now, doesn’t that sound like a secret weapon for a small business — and a great way to have impact with an AI-driven content strategy?
Here’s Zapier’s article on how to use AI to gather insights about your prospective customers.
Tactic 2. Supercharged social media strategist
Think of AI as your savvy — if not always 100% accurate — social media strategist.
By analyzing content performance across various platforms, AI can suggest the best places to post for maximum reach and engagement.
No more shooting in the dark — with AI, you can make educated guesses that actually work.
More on using AI to improve your social media results.
Best of all, once you know what to post, where, and when, you can use AI to help you generate the content itself.
You’ll feed it prompts and sit back as it generates:
- LinkedIn posts
- Facebook posts, or stories outlines
- YouTube scripts or descriptions
- Instagram captions, or reels outlines
- Threads posts
You won’t want to use anything straight from the AI writing tool. But you’ll get a decent “Draft Zero,” as I call it, that you can use as a starting point for the social content you need.
Tactic 3. Your personal content optimizer
Wouldn’t it be remarkable to have an eagle-eyed editor checking your blog, video, or podcast content for SEO friendliness and clarity?
AI’s got your back!
From catching pesky typos to suggesting powerful keywords and smoother word choices, AI helps ensure that your content is both search engine and reader-friendly.
Here’s a prompt you can try in ChatGPT to turn it into a basic editor:
PROMPT: Please review the content below. Check for any grammatical errors, suggest improvements, and provide the changes in a table format. Column 1 is the paragraph where you are suggesting an edit, column 2 is the original text, and column 3 is the suggested edit. [PASTE CONTENT HERE.]
This prompt will generate a table that shows exactly where you could edit and improve your written content, paragraph by paragraph.
Formulate your AI content strategy now
In this digital age, being small doesn’t mean being invisible. You can show up on a level online playing field and compete with the largest players in your industry — especially if you harness the power of AI to help your marketing efforts.
Your competition is already formulating their AI content strategy — if you don’t have one yet, the time to start is now.
With AI at your side, your small business can create a content strategy that generates high-quality content with smart input from you on the front end (with smart prompts) and on the back end (with savvy edits and polishing).
Ready to uncover more about AI in content strategy for small businesses?
Your wish is my command! This is the first of a series of posts that will help you transform your small business into a content powerhouse with the help of AI tools. Watch this space!
