When, in the course of human events, it becomes necessary for all people to dissolve the ties that bind them to unfair, unjust and oppressive systems, out of respect to all, they should declare the causes that impel them to separate from the past.

That’s what today’s post does. 🙂

We hold these truths to be self-evident …

That all people are created equal, that the person who does not know how to code a website shall not live beholden to the person who does.

That the person who wants to change a page on their website should be able to do so quickly and with ease, and should not have to wait days or weeks and be sent an invoice that makes the person faint upon sight of it.

That if a person would like to try a different color for the headlines on their website, they shall have Design Controls which enable them to type a number, click Save Settings and view the results immediately.

That all people have the right to a website that’s simple to maintain and puts a smile on their face every time they type in their URL.

That when a system creates a long train of abuses and usurpations that frustrate, confuse and derail a person’s plans, it is the person’s right, it is their duty, to throw off such a system, and to find new ways to get things done.

To prove the absolute tyranny of the current system, let the facts be stated:

The current way to create websites calls us to places unusual, uncomfortable, and distant from the depository of common sense, for the sole purpose of fatiguing us into compliance.

The current system does not allow a person to make changes to their website that are of immediate and pressing importance.

The current way websites are constructed is overly complex, outrageously expensive and takes too long.

The current system does not allow easy access to the knobs and twiddly bits that would allow us to change the appearance of our site at whim.

We, therefore, the representatives of Common Sense assembled, do, in the name and by the authority of good people everywhere, solemnly publish and declare, that we are — and of right ought to be — free to create our own websites, all by ourselves.

We declare that we are absolved from absolute reliance on web developers.

We declare that as free and independent entities we shall have full power to build new pages on our websites, change the colors, fonts and sizes as we see fit, and to make all other website modifications which independent people may of right do.

I believe the future of most (not all) web development lies in do-it-yourself systems that empower the website owner to maintain control over content and appearance.

Signed,

Pamela Wilson
Founder, BIG Brand System
February, 2012