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Is Your Home Page a Concierge? Or a Bouncer?

A close up of a finger pressing the button of a table bell

I’m betting I know what you’d prefer …

The concierge-style home page

Given a choice, you’d much rather have a homepage that acts like a concierge, albeit one you don’t have to pay a salary.

You’d like a home page that:

  • Makes your visitors feel welcome and appreciated.
  • Guides your visitors to what they need.
  • Helps them get what they want — when they want it.
  • Leaves them with a smile on their face, and a great feeling about your business.

How to know if your homepage is a bouncer

If your home page behaves like a bouncer, visitors feel unwelcome. They don’t know the ground rules. They might be pulled out of line at any moment and sent back to where they came from.

Not good.

Related: How to Start an Online Business and Conquer its #1 Challenge

Entice, enable and engage with a winning homepage

Creating a website home page that behaves more like a concierge isn’t that difficult, and there’s lots of information readily available to help.

Your home page headline is where the “enticement” starts. Get this right, and everything else will fall into place. KISSMetrics has a great post about nailing this important first impression:

9 Steps to Write Your Ultimate Home Page Headline

Hubspot has a post with examples you can use for inspiration. Warning: many are e-commerce sites, which may not apply to your business. There’s good advice in the post, though, so even if you don’t have a marketing budget with lots of zeroes, take a look:

15 Examples of Brilliant Homepage Design

A couple of years ago I wrote a post for Copyblogger about all the ways you can use design to get your site visitors engaged and interested in your content. Take a look, even if it’s just to see the photo with the post (cute alert):

6 Design Tips That Will Have Your Audience Licking Their Screens

Pamela Wilson

Pamela Wilson is a marketing advisor, executive coach, author, and keynote speaker. She's the creator of the Offer Accelerator Program. Learn more about Pamela's books, and read reviews of the tools used to run this site.
Pamela Wilson coaches people in midlife to build profitable online businesses
I’m Pamela Wilson

In 2010, at the age of 45, I started this site and grew it into a business that offers freedom, flexibility — and consistent revenue.

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6 thoughts on “Is Your Home Page a Concierge? Or a Bouncer?”

  1. Great post Pam. But what about a law firm like mine. I try to employ the concierge ideas but this is a lot harder to do with the dry stuff of law firms. Any thoughts or ideas?
    I am going to check out the links you reference in your article for more insights. Thanks for your blog post and your fine website!

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