So you have a website you’re pushing around the Internet, do you?

How does it look?

Is it loaded up with so many bells and whistles it’s hard to navigate?

Are there graphics of all different colors clamoring for your visitors’ attention?

Is it stuffed to the gills?

If you answered “yes” to any of the questions above, it’s time to get busy and clean up the place, for the sake of your website and your business.

Why? Because …

Bad design isn’t OK anymore

Oh sure, it’s important to make a brand promise — to let people know what your company stands for with a compelling tagline and good copywriting.

But just like you wouldn’t sit down with a bag lady and ask for real estate advice, people won’t stop to listen to you if your site looks disorganized and chaotic.

Messy Websites Are So 1999

Let’s face it: the eyes come first, and smart business people do everything to make a good first visual impression.

The design bar has been raised. Buyers have more sophisticated design palates now, and there’s no going back.

Good design lets you “sit at the grown up table” when it comes to marketing your company. Investing time, energy and yes — sometimes money — in understanding, implementing and supporting a well-designed site will give you a powerful position to do business from.

Sloppy design is never coming back in style

If this post is making you uncomfortable, it’s time to do something about that site of yours. Start by discovering how to put together a color palette. Learn the ins and out of good typography. And find out how to put the “wow!” factor into your web pages.

How about you? Are you feeling like the site you’re pushing around isn’t up to your standards? Don’t worry — I do, too. I’m getting ready to make some design and structural changes here on the Big Brand System blog, so I’m right there with you. 🙂

Photo credit: holisticmonkey