Want to know how to repurpose content the smart way? It boils down to a single idea:
Create content once and promote it many times, in many places.
A powerful idea deserves to be spread.
Let’s get your idea in front of as many people as possible!
In this article, we’re going to talk about how to repurpose content for social media platforms, inboxes, and even on your own website.
My book Master Content Strategy covers how to repurpose content in detail — there’s a whole chapter on this topic: Learn more about my book Master Content Strategy here.
What’s the goal when you repurpose content?
Your most-important content repurposing goal is to entice people who come across your repurposed content “offsite” to make an “onsite” visit.
In other words …
Your repurposed content is a taster that invites people to consume the whole piece.
That’s why it’s crucial that when you repurpose content, you include a prominent link back to your website.
Let’s get those eyes and ears on your business!
Related: Repurposing Content: 5 Simple Ways to Get Remarkable Reach
Your source content is your starting point
Most content creators have a primary medium they use to share their ideas:
- Blog posts
- Podcast episodes
- Video series
This is your source content.
Source content: The first place you published your powerful idea.
The 27 content repurposing ideas in this post are divided into sections: one for repurposing blog posts, one for repurposing podcast episodes, and one for repurposing videos.
Ready to get your content in front of lots of people?
Let’s do this …
Table of Contents
Click your source content type in the list below:
How to repurpose blog content
1. Write an email about your blog post and add it to an email autoresponder series
Do you have a sequence of emails you send to new subscribers?
Write about your blog post and add it to your autoresponder sequence. Do this now so subscribers years from now will reap the benefits of the blog post you published today.
2. Create an infographic from the best tips in the post
Gather the strongest ideas in the post and put them together in an infographic.
Tall infographics are a perfect fit for Pinterest. You can break the content into smaller sections and share it on Instagram, Facebook, or LinkedIn, too.
3. Create an ebook with blog posts that cover the same topic
Do you write about the same topic from different angles?
Gather your best blog posts together in an ebook. Here’s how to present your content:
- Start with posts tailored toward beginners
- Fill the middle of the ebook with intermediate-level posts
- Finish the ebook with posts for people with an advanced understanding of your topic
Organizing your ebook in this way will give it an easy-to-follow arc that will make it enjoyable to read.
4. Share the post image and a long section of the article
Ever heard of excerpts?
They’re magic!
If you’re writing your content with my seven essential content elements, you’re one step ahead.
That’s because you know how to break down your idea into understandable chunks and give each chunk its own easy-to-skim subhead.
Below each subhead, you have the perfect excerpt to share on social media!
This standalone “information chunk” will deliver useful, engaging content that will leave your reader wanting more. Share it on social media with a link back to the original.
5. Convert a informational list into a carousel or story post
Those beautiful bullet points you wrote? They’re the perfect inspiration for a carousel-style or story post.
Here’s an example of a list that became a series of images on my Instagram account:
Pair simple images with your listed points for a high-impact, swipeable piece of repurposed content.
Related: How to Tell a Story in Pictures Using Pinterest Story Pins and Instagram Stories
6. Highlight your best quotes in a graphic
Your blog post is chock-full of 1-line quotes.
Extract those smart sentences and highlight them in a single image that shares the best thinking from your content.
Here’s an example from a recent share on my Facebook Page:
7. Make a video for your favorite social platform — share the major concepts covered
Here’s a quick way to make a video “ad” for your content — to share the main points in your own voice, face-to-face with your subscribers.
Here’s an example from my Facebook Page:
8. Add a content upgrade: Share more detailed information
Adding a content upgrade to your post moves people from your website to your email list.
Content upgrades are in-depth information that takes readers to the next level — and that you share in exchange for an email address.
When you see a post is getting traffic and is widely shared, use those popularity signals as a prompt to add a content upgrade to your page.
It’ll serve your site visitors and build your email list at the same time!
Related: How to Profit from Your Email List with Content Upgrades
9. Go back to older content and “link forward” to your new content
Repurpose content right on your own website!
Use your most-visited older content to give your new content a hand to rise in the rankings.
Make a habit of visiting older blog posts that are related to the topic you just published. “Link forward” to your newer content from this older, established content.
It’s a way to tell search engines that the new information is part of a larger content ecosystem.
How to repurpose podcast content
10. Write an email about your podcast episode and add it to an email autoresponder series
Make sure your newest subscribers know about your best podcast episodes by sharing links to them in your email autoresponder sequence.
Do this now so subscribers years from now will reap the benefits of the podcast episode you published today.
11. Create an infographic from the best tips in the podcast
Gather the strongest ideas in your podcast episode and put them together in an infographic.
Tall infographics are a perfect fit for Pinterest. You can break the content into smaller sections and share it on Instagram, Facebook, or LinkedIn, too.
12. Create an ebook with transcripts of podcast episodes that cover the same topic
Do you talk about the same topic from different angles?
Gather your best episode transcripts together in an ebook. Here’s how to present your content:
- Start with episodes tailored toward beginners
- Fill the middle of the ebook with intermediate-level episode transcripts
- Finish the ebook with episodes for people with an advanced understanding of your topic
Organizing your ebook in this way will give it an easy-to-follow arc that will make it enjoyable to read.
13. Podcast episode: share episode image and audio clip
My friend Jeff Sanders is the host of The 5 AM Miracle podcast.
When he wants to share his latest episode, he pops over to Wavve.co and creates one of these snappy videos. They feature an audio excerpt from the episode, his podcast cover art, and easy-to-follow captions.
Jeff shares this one square-shaped graphic all over social media. It’s a fantastic way to share a taste of the content he’s created and drive traffic over to the full podcast episode!
14. Convert a list into a carousel or story post
Make that rapid-fire information you shared easier to remember when you use story-style posts and images that feature your information on social media platforms.
Here’s an example of a list that became a series of images on my Pinterest account:
These “teaser” graphic will leave your listeners wanting to hear more about the context and the content.
Related: How to Tell a Story in Pictures Using Pinterest Story Pins and Instagram Stories
15. Highlight your best quotes in a graphic
Your podcast is chock-full of quotable gems shared by you or your guests.
Extract those smart sentences and highlight them in a single image that shares the best thinking from your podcast episode.
Here’s an example of repurposed content from an episode I recorded with my friend Laura Click from the Make it Brave podcast.
16. Make a video for your favorite social platform — share the episode highlights
Here’s a quick way to make a video “ad” for your content — to share the main points in your own voice, face-to-face with your subscribers.
Here’s an example from my Facebook Page of a video I did for a recent blog post. You can do the same for a podcast episode!
17. Add a content upgrade: Share more detailed information
Creating a content upgrade for your podcast episode moves people from listening to you almost anywhere to listening to you in their inbox.
Content upgrades are in-depth information that takes listeners to the next level — and that you share in exchange for an email address.
When you see an episode is getting lots of downloads, use that popularity signal as a prompt to add a content upgrade to your episode.
It’ll serve your site visitors and build your email list at the same time!
If you can, add the link to the top of your show notes and add a mention to the episode itself.
Related: How to Profit from Your Email List with Content Upgrades
18. Go back to older content and “link forward” to your new podcast episode
Repurpose content right in your own podcast!
Use your most-downloaded older content to give your new content a hand to rise in the rankings.
Make a habit of visiting older episodes that are related to the topic you just published. “Link forward” to your newer episodes from this older, established content.
It’s a way to tell listeners that the new information is part of a larger content ecosystem.
How to repurpose video content
19. Write an email about your video episode and add it to an email autoresponder series
Make sure your newest subscribers know about your best videos by sharing links to them in your email autoresponder sequence.
Do this now so subscribers years from now will reap the benefits of the video you published today.
20. Create an infographic from the best tips in the video
Gather the strongest ideas in your video and put them together in an infographic.
Tall infographics are a perfect fit for Pinterest. You can break the content into smaller sections and share it on Instagram, Facebook, or LinkedIn, too.
21. Create an ebook with transcripts of video episodes that cover the same topic
Do you talk about the same topic from different angles?
Gather your best video transcripts together in an ebook. Here’s how to present your content:
- Start with episodes tailored toward beginners
- Fill the middle of the ebook with intermediate-level episode transcripts
- Finish the ebook with episodes for people with an advanced understanding of your topic
Organizing your ebook in this way will give it an easy-to-follow arc that will make it enjoyable to read.
22. Video series: share your splash screen image and a video clip
Jennifer Neily is a Registered Dietitian Nutritionist and health coach — and a member of my BIG League program!
She shares informative, fun YouTube videos — and uses repurposed excerpts plus the recognizable splash screen image on other social platforms like Instagram:
It’s a smart way to give people a taste of the full piece of content and to encourage them to click through to watch it all.
23. Convert a informational list into a carousel post
Make that rapid-fire information you shared easier to remember when you use story-style posts and images that feature your information on social media platforms.
Here’s an example of a list that became a series of images on my Instagram account:
These “teaser” graphics will leave your viewers wanting to hear more about the context and the content.
Related: How to Tell a Story in Pictures Using Pinterest Story Pins and Instagram Stories
24. Highlight your best quotes in a graphic
Did you or your video guest say something memorable?
Capture that quote and make it into a graphic that’ll highlight what’s in that episode!
Want to know more about creating simple quote images all by yourself? I have free training that will help!
25. Create a short video that talks about the longer video
Here’s a quick way to make a video “ad” that leads people back to your main video content.
Point your camera at you, and give viewers a behind-the-scenes peek at the “making of” your video episode.
This insider look at your process will make them want to click right through to see the main video.
26. Create a content upgrade for your video episode
Creating a content upgrade for your video episode moves people from watching you to hearing from you in their inbox.
Content upgrades are in-depth information that takes viewers to the next level — and that you share in exchange for an email address.
When you see a video is getting lots of views, use that popularity signal as a prompt to add a content upgrade to your episode.
It’ll serve your viewers and build your email list at the same time!
If you can, add the link to the top of your episode description and add a mention to the episode itself.
Related: How to Profit from Your Email List with Content Upgrades
27. Go back to older videos and “link forward” to your new video
Repurpose content within your video series!
Use your most-viewed older videos to give your new videos a hand to rise in the rankings.
Make a habit of visiting older videos that are related to the topic you just published. “Link forward” to your newer videos in the descriptions for these older, established videos.
It’s a way to tell viewers that the new information is part of a larger content ecosystem.
Pick one tactic to repurpose content you’ve created and start using it today
This article is not a big to-do list …
Think of it more like a menu.
It’s a list of 27 options you can use to repurpose your source content starting today.
Whether you’re starting with a blog post, or you want to repurpose a podcast episode, or you’re starting with a video, you’ll find creative ways to amplify your ideas across the internet and beyond!
