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Reviewing the Reviewer: How to Clean Up (with) Your Blog

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Christian Toto is a prolific writer. He posts on his blog at least once a day, and sometimes more. That’s a lot of writing, and it’s one of his many strengths.

His topic? Movie reviews. He’s a good writer, and is ready to ramp up his web presence with a more streamlined design. Christian contacted me for a Big Brand System Review. Here’s what we covered in our call:

  • Why ads on your site don’t always pay
  • How to earn more income from your web traffic
  • Why switching to a new theme may not solve your design problems
  • Icky picky typography fixes that make a difference
  • Why you shouldn’t be afraid to show your true personality in your marketing
  • Why creating a list should be priority #1

What would Toto watch? Site

Here’s a screen shot of Christian’s site on the day we spoke. He’s already made some of the changes we discussed, so be sure to visit it today to take a look.

personal branding includes a website that shows your personality
Christian Toto’s movie review site is as busy as the big screen during previews. We talked about how to make his great writing the first thing visitors notice, and how he can improve the reading experience on his blog.

brand marketing requires attention to design detailsTo the left is a screen shot of the “drop cap” type treatment mentioned on our call.

Listen to the Big Brand System Review Call here:

Christian Toto Site Review

Ready to have your site reviewed? Apply here.

What did you take away from this review call? Did you learn anything you’ll apply to your own site? Let me know in the comments.

Pamela Wilson

Pamela Wilson is a marketing advisor specializing in strategic positioning for mid-market B2B organizations. With 3 decades of experience including serving as CMO, she helps fast-growing companies build high-performance marketing strategies through hands-on consulting, then scales their execution with customized tools that deliver consistent, on-brand content.
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I’m Pamela Wilson

I've been the secret weapon behind countless business success stories, with hard-won marketing expertise that spans the analog, digital, and AI eras.

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