Why would you want to spend time looking for high-end fonts?
The perfect font adds meaning to your words. Look at the examples below.
Picking the right font to fit your message is crucial.
When you’re using a font that aligns with the brand personality you want to communicate, you get extra help reaching the audience you want to reach.
What makes a great font, upscale or not
Readability: Fonts give voice to your written communication.
But if the font is difficult to read, it’s like turning the volume down to 0.
With so much written content to process now, readers simply won’t take the time to puzzle through your hard-to-read font choice.
Readability is the first (and most important) trait to look for in a font.
Personality: There are tens of thousands of fonts available today, and each one says something about your business and your brand.
Use the results you get from the Brand Personality Quiz to select the right fonts for your brand personality.
A match with your message: You may have chosen two fonts for your business, but when it comes to applying them, how should you use them?
Make sure your high-end fonts reflect your message. Communicate urgency with a font that’s larger and bolder. Encourage reading with a font that’s set like a book, with nice orderly paragraphs.
Have fun with the limited number of high-end fonts you’ve chosen: there’s still plenty of room for creativity even when you’re working with a small selection of fonts.
Related: Type Styles of the Rich and Famous
Ready to use high-end fonts? 3 combinations that look fancy
The high-end fonts in the three examples below look upscale, classic, and high end.
And — believe it or not — they’re all 100% free.
They come from the vast treasure trove that is the Google Font API. Later in this post, I’ll share resources for using Google fonts on the web and on your desktop.
For now, enjoy the font combinations below.
Allura and Volkhov
Allura is a lovely script font with a handmade look and wide open letters. Paired with the classic forms of Volkhov, we get a combination that looks upscale, yet approachable.
Molegno and Rosarivo
Molengo might not look upscale by itself, but when you put it next to Rosarivo, you get a combination that looks fresh, inviting, and high end.
Sail and Raleway
Sail is a beautiful script font with high contrast between the thick and thin strokes of the letters. The rounded forms found in Sail pair perfectly with the circular shapes found in Raleway’s letters.
Tap into the power of the Google Font API
It’s easy to use the free fonts in the Google Font API on your website. If the article below isn’t what you need, search the support documentation for your website builder.
Related: Get Started with the Google Fonts API
And you can use Google fonts on your own desktop, too.
Related: How to use Google Fonts on your desktop
Time to explore your font options
If you’re chomping at the bit to learn more about fonts, check out the free font resources here.
I’ve written extensively about fonts, colors, and branding on this site. I spent years in my bricks and mortar business helping clients with their brands!
Explore the resources below:
Related: Design 101 | 7 Typographic Resources and 1 Type Joke
Related: Font Styles that Work: 5 Favorite Free Font Combinations
Related: Are You Falling for Font Falsehoods? What Matters for Picking the Best Font Size
Related: Type Styles of the Rich and Famous
Related: Why I Hate the Verdana Font
