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Use These 3 Magic Words So You Can Instantly Write Sales Copy That Builds Your Revenue

Two hands reaching out to each other demonstrating how you can use 3 magic words so you can instantly write sales copy that builds your revenue

Are you trying to write sales copy to promote a product or service?

In this post, I’m going to share three magic words that help you write sales copy that communicates value!

They’re so simple to use, you’ll wonder why you didn’t try them before.

Features vs. benefits: What’s the difference?

In order to sell your online offer, you have to describe it, right?

Related: How to Build Your Business Online, The Ultimate Guide

Amateur copywriters describe what the offer includes:

  • A 17-point checklist with detailed instructions
  • Easy-to-follow, short tutorial videos
  • A weekly live session on Zoom
  • 7 winning sales page templates
  • A detailed report with charts, graphs, and stats

Now these aren’t bad descriptions  — not at all! They’re vivid. They’re snappy. 

But they don’t make us want to take out our wallets and buy.

Why not?

It’s because every one of these descriptions is missing a crucial element. They don’t answer the question …

What will it do for me?

And that’s what our audience is asking when they see our descriptions.

Related: Digging Deep to Unearth Marketing Gold

Fortunately, there’s a simple fix.

Adding three “magic” words to these descriptions will make all the difference.

Use these three magic words so you can write sales copy that convinces

Sales copy must include a description of what you’re selling — but you can’t stop there.

Features say what your offer includes

Benefits say what each feature does.

Remember, when your prospect is deciding if they should invest in your offer, they’re asking “What will it do for me?” 

Benefits tell them how their lives will be better after they buy.

To convert features into benefits, add the words “so you can.”

Here’s what that looks like:

  • A 17-point checklist with detailed instructions so you can start updating your website now
  • Easy-to-follow, short tutorial videos so you can set up your new account fast
  • A weekly live session on Zoom so you can get your questions answered live
  • 7 winning sales page templates so you can increase your online income this month
  • A detailed report with charts, graphs, and stats so you can make smart decisions about your investments

Do you see the difference?

The features are now directly connected to the difference they make. When your prospects read them, they’ll say, “Sign me up!”

Start today so you can easily write sales copy — not talk about features

Add “so you can” everywhere you talk about your offer’s features:

  • In product descriptions
  • In bulleted lists
  • When you talk about your courses or program
  • In email marketing
  • In social media posts

To make these three magic words easy to remember, I created the graphic below so you can see “so you can” in action.

(See what I did there?)

Read more about creating online offers and writing sales copy

I’ve got lots MORE business-building resources for you. Be sure to explore these related links:

Sales pages are tricky to create. But once you understand the ingredients to include (and apply “so you can” when you write sales copy, of course!), they’re doable.

Related: Start Making More Sales: Remember This 5-Step Recipe for High-Converting Sales Pages

A “conversion” is a sale, plain and simple. And there tried-and-tested ways to make conversions happen more often

Related: 4 Simple Ways to Boost Conversions — and Trust — in Your Online Offer

Building an online offer is hard work that can change your life. Here’s how to avoid burning out when you’re working on your offer.

Related: Stop Burnout Before It Starts with This Simple Product Strategy that Grows Your Business

Once you’ve built your offer, you’ve got to launch it! That’s how you’ll let the world know it exists.

Related: The 3 Stages of a Stress-Free First-Time Product Launch Plan

How to Write Sales Copy

Want a little assistance with writing your content? Check out Writesonic (affiliate link). It’s an AI writer that’s been trained on top-performing SEO content. It’s one of the business writing tools I use.

Pamela Wilson

Pamela Wilson is the Chief Marketing Officer at DCS. She’s the creator of the Offer Accelerator Program. Learn more about Pamela’s content marketing books, and read reviews of the tools used to run this site.
Pamela Wilson coaches people in midlife to build profitable online businesses
I’m Pamela Wilson

In 2010, at the age of 45, I started this site and grew it into a business that offers freedom, flexibility — and consistent revenue.


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