If you want to sell someone something, you first have to earn their trust.
And that is not an easy thing to accomplish, especially if you’re trying to earn trust online. Online trust can’t rely on the social cues we use when talking face-to-face with a salesperson.
Online buyers can’t ask themselves things like:
- Does this person make eye contact with me?
- Do they seem confident and competent, or shy and bumbling?
- Are they friendly and open, or do I get the feeling they’re holding something back?
Fortunately, Sean D’Souza has figured out how to communicate your offer online in a way that builds trust.
And that’s with no face-to-face interaction, no voice inflection, or any other cues. Just words.
Sean spells it out in his book, The Brain Audit.