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The Profitable Online Business Blog
Wondering how to make money with an online business in midlife? Help is here!

Pamela Wilson
Midlife Online Business Coach
Growing an online business in mid-career and need direction?
This online business blog contains my best tips and curated advice to help you navigate common online business challenges.
Get my most-recent published content below.
Keep scrolling for curated resources for midlife online business owners.
Pamela Wilson’s Curated Resources for Midlife Online Business Owners
Explore my best resources for the most-common challenges to building an online business in mid-career.
Start your online business
Online Business Foundations
Learn how to make money with an online business in midlife.
- Take the Focus Finder Quiz to find your business stage
- Discover what tasks to focus on in your stage
- Create an ideal customer profile with my free worksheet
Grow and scale your online business
Online Business Profits
Build your online business profits with help from these resources.
- Use my free Online Business Startup Plan to map out how you’ll generate revenue
- Plan a profitable promotion strategy for your online offer
- Avoid these challenges so you can make money online in midlife
Build your valuable home base online
Website Best Practices
Your website is crucial to your online business success — and creating it is easier than you think.
- Use this resource to build a “minimum viable” website in less than a week
- Build a winning home page for your site
- Create your website the smart way with these six tips
ATTRACT CUSTOMERS WITH CONTENT
Content Marketing
Attract qualified prospects to your online business by publishing regular content.
- Make creating consistent content marketing easier and more fun
- Map out a content marketing strategy so your content grows your business
- Get to know the content marketing lifecycle
NURTURE AND SELL IN INBOXES
Email Marketing
Build an email list of future customers and use this online business asset to grow your profits.
- Discover how to attract email subscribers
- Build your email list with an irresistible lead magnet
- Welcome new subscribers with the perfect welcome email template
MAKE YOUR BUSINESS MEMORABLE
Branding Your Online Business
Build a verbal and visual brand that make your online business impossible to forget.
- Define your brand personality with this free quiz
- Avoid these seven business name traps when choosing a name for your online business
- Create a basic visual brand with these tips
FREE ONLINE BUSINESS RESOURCES

The Online Business Success Roadmap: A step-by-step approach to building your online business faster. Get the Online Business Success Roadmap.
The Focus Finder Quiz: Pinpoint your business growth stage. Take the Focus Finder quiz.
PAID COURSES AND PROGRAMS

The BIG League for online business builders who are just starting out. Learn more about the BIG League.
The Offer Accelerator with Pamela Wilson for experienced online business builders who are growing and scaling. Learn more about The Offer Accelerator.